Cohen Joins Fellow Foodies at First-Ever New York Snack Week Celebrating Snacking鈥檚 Move to Center Stage
NEW YORK (January 29, 2016) 鈥 Snacks, the proverbial middle child of the food world, are finally getting the recognition they deserve. Last night, TV host Andy Cohen, a foodie in his own right, joined fellow food aficionados to launch Snack Week, a week-long celebration of snacking and the launch pad for the new听Hillshire庐听Snacking听brand of premium snacks.
Snack Week kicked off with a VIP launch event, co-hosted by Cohen and other culinary experts, including Chef Dale Talde of 鈥淭alde鈥 restaurants, New York mixologist Julie Reiner and two top food bloggers. The event united the experts to help launch the听Hillshire庐听Snacking听brand and highlighted curated pairings and snack ideas using the products, all coming to life in a series of videos to be released during Snack Week.听
鈥淏eing a foodie and living in a city with an amazing food culture has elevated my snacking game,鈥 said Cohen. 鈥淚鈥檝e spent enough time around food and the culinary world to know when I spot a trend. The听Hillshire庐听Snacking听brand is a game-changer,鈥 Cohen said.
Snacking has grown to be an American way of life with 95 percent of Americans snacking throughout the day and 48 percent snacking twice a day[1]. This growth is tied to a change in the consumer definition of snacking as well as increased demand for high protein snacking options. While snacking was once synonymous with indulgent, salty and sweet treats, consumers are shifting away from this traditional thinking, with nearly half of consumers (44 percent) saying their definition of a snack has evolved[2]听to include more options. For more than half of Americans, snacking has become a way to add variety and explore new flavors[3]听鈭 enter听Hillshire庐听Snacking听brand,听a new snacking brand that听delivers perfectly portioned protein snacks for a new, elevated on-the-go eating experience to satisfy a more sophisticated food palate.
鈥淛ust as Restaurant Week celebrates culinary experiences, Snack Week celebrates the snacking experience and the elevated role snacking plays in people鈥檚 lives,鈥 said Megan Huddleston, director of marketing for the听Hillshire庐听Snacking听brand. 鈥淪nacking is no longer an afterthought. It鈥檚 an opportunity to go on a 15-minute culinary adventure, and听Hillshire庐听Snacking听products set a new bar with interesting flavor pairings and quality ingredients you鈥檇 never expect from a packaged snack. We created Snack Week to celebrate how the boundaries of food culture have expanded to include snacks,鈥 Huddleston said.
Videos capturing the results of the snack collaborations will be released on hillshiresnacking.com and via the brand鈥檚 Facebook and Instagram channels starting February 1, the beginning of National Snack Food Month.
Hillshire庐听Snacking Small Plates and Grilled Chicken Bites
The听Hillshire庐听Snacking听product line of new snacks includes听Hillshire庐听Snacking听Small Plates and听Hillshire庐听Snacking听Grilled Chicken Bites and is designed to be enjoyed on the go while still satisfying a foodie palate.
Made with high quality ingredients and bold, interesting flavors,听Hillshire庐听Snacking听brand delivers perfectly portioned protein snacks for a new, elevated on-the-go eating experience. Containing 15 grams or more of protein per serving, the single-serving snack offerings are available in nine varieties across two product lines:
Hillshire庐听Snacking听Small Plates听鈥 Four flavorful combinations of air-dried salame, natural cheese and toasted rounds with a touch of sea salt, including:
- Italian Dry Salame with Natural Gouda Cheese
- Genoa Salame with Natural White Cheddar Cheese
- Wine Infused Salame with Natural White Cheddar Cheese
- Hot Calabrese Salame with Natural Gouda Cheese
听
Hillshire庐听Snacking听Grilled Chicken Bites听鈥 Made with all natural, minimally processed chicken breast bites, this gluten-free snack offers five unique dipping sauce options including:
- Teriyaki
- Honey Mustard
- Spicy Chipotle BBQ
- Mango Habanero
- Sweet Chili
Hillshire庐听Snacking听products are available at grocery stores nationwide. Suggested retail price for Small Plates is $2.99; Grilled Chicken Bites is $2.49.
For more information on听Hillshire庐听Snacking听brand, and to view the Snack Week videos, visit听听or check out the brand on听听and听.
About听Hillshire庐听Snacking听Brand
The听Hillshire庐听Snacking听brand launched nationally in 2016. Designed for an elevated, on-the-go snacking experience, the new line features two distinct offerings,听Hillshire庐听Snacking听Small Plates and听Hillshire庐听Snacking听Grilled Chicken Bites.听Hillshire庐听Snacking听Small Plates includes four unique flavor combinations featuring premium air-dried salame, natural cheese and toasted rounds with a touch of sea salt.听Hillshire庐听Snacking听Grilled Chicken Bites are gluten-free and made with all natural* chicken breast grilled to perfection and paired with five unique dipping sauces.听Hillshire庐听Snacking听products are now available nationwide in your local supermarket.听For more information visit听.
- *Minimally processed. No artificial ingredients.
- 听
- 听
- 听
- 听
- 听
- 听
听
# # #
Media Contacts:
Sara Matheu, Hillshire Snacking, +1. 312.614.8722
Kate Simpson, MWW, +1. 646.640.3645
[1]听Mintel; Snacking Motivations and Attitudes, April 2015
[2]鈥淪nacker Nation,鈥 Sullivan Higdon & Sink FoodThink, 2014
[3]听 鈥淪nacker Nation,鈥 Sullivan Higdon & Sink FoodThink, 2014.