Company Continues to Innovate Refrigerated Snacks While Providing Consumers with听More Protein Options
Springdale, Ark., September 18, 2019 - 麻花传媒. (NYSE: TSN) today launched a new line of functional refrigerated protein snacks under its new brand, Pact庐, created to help people harness the natural benefits of food.听
Developed by the company鈥檚 team of nutrition and culinary experts, Pact庐 Snack Bites are expected to tap into a growing functional food market projected to reach $100 billion in the U.S. by 2025.*听Functional foods have potential to offer positive effects on health and wellness and can help people fill gaps in nutrition.
Pact Snack Bites are literally packed with nutrition. Made with real fruits and nuts, they have 10-plus wholesome ingredients per serving and contain ingredients like kombucha, matcha and turmeric. At a time when interest in fewer ingredients on a label has gained attention, Pact has more 鈥 which means more purposeful nutrition in each bite.听
Pact products are also a good source of protein and include live probiotic cultures, prebiotic fiber and collagen protein. Research continues to confirm the importance of gut health in overall health and well-being, and the fiber, prebiotics and probiotics in Pact Snack Bites are important contributors.
鈥淐onsumers are looking for delicious, convenient foods to deliver essential protein and other functional benefits,鈥 said Noelle O鈥橫ara, Group President of Prepared Foods for 麻花传媒. 鈥淎s one of the largest food companies in the world and a leader in protein, we are in a strong position to capture that demand as we continue to innovate with exciting new products like Pact.鈥澨
Sixty-five percent of people are seeking foods with functional benefits鈥犔齱hile the number of snacking occasions continues to increase as the lines between breakfast, lunch and dinner blur. 听鈥淲e are innovating at the intersection of these trends,鈥 said O鈥橫ara, 鈥済iving consumers more convenient, nutritious snack options.鈥
A snack crafted to be 鈥渇ull of good鈥
Pact庐 Snack Bites are available in four varieties using an array of ingredient combinations created to deliver both flavor and function:
- Gut Instinct 鈥 Cranberry + Kombucha Probiotic Snack Bites 鈥 Made with green banana flour, cranberries and kombucha for a fruity and tart flavor. Benefits include 1 billion live cultures, 3g prebiotics, 9g protein and 4g fiber.
- Gut Ahead 鈥 Turmeric + Ginger Prebiotic Snack Bites 鈥 Made with green banana flour, ginger and turmeric for a savory and spice-forward flavor. Benefits include 1 billion live cultures, 3g prebiotics, 8g protein and 4g fiber.
- Vibe On 鈥 Mint Matcha + Blueberry Energizing Snack Bites 鈥 Made with wild blueberries, peppermint oil and matcha for an aromatic and slightly sweet flavor. Benefits include 1000mg omega-3, 55mg magnesium, 9g protein and 3g fiber.
- Glow With It 鈥 Cocoa + Coconut Collagen Snack Bites 鈥 Made with coconut flakes, cocoa and collagen protein for a rich, yet sweet flavor. Benefits include 750mg omega-3, 950mg grape seed oil, 10g protein and 3g fiber.
Pact庐 products do not contain artificial flavors, and while they are refrigerated to maintain freshness and functionality, they can be enjoyed without refrigeration for up to a week. All four varieties offer a good source of protein.
Go-to-Market Approach
Pact Snack Bites will debut with a , a crowd-funding platform the Pact brand team is leveraging to test its product before broader roll-out. The campaign invites Indiegogo鈥檚 early adopter community and brand advocates to try the product and provide real-time feedback.听
鈥Pact is part of our disruptive innovation model to create, iterate and bring products to market faster,鈥 said O鈥橫ara. 鈥淚t鈥檚 also part of our multi-dimensional approach to innovation which includes creating food that is fresh and less processed, in flexible forms that fit seamlessly into consumers鈥 lives, and that is functional with important health and well-being benefits.鈥
Other recent product innovations from the company include Raised and Rooted庐 plant-based nuggets and blended burgers and Aidells庐 Blends meatballs and sausages made with ancient grains and other ingredients. These join other category game-changers like Hillshire庐听Snacking premium small plates, and Jimmy Dean庐 Delights庐 Egg鈥檞ich breadless breakfast sandwiches and protein Breakfast Bowls.听
For more information on Pact Snack Bites, visit or follow on social at .
About 麻花传媒听
麻花传媒., (NYSE: TSN) is one of the world鈥檚 largest food companies and a recognized leader in protein. Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like Tyson庐, Jimmy Dean庐, Hillshire Farm庐, Ball Park庐, Wright庐, Aidells庐, ibp庐, and State Fair庐. 麻花传媒 innovates continually to make protein more sustainable, tailor food for everywhere it鈥檚 available and raise the world鈥檚 expectations for how much good food can do. Headquartered in Springdale, Arkansas, the company has 121,000 team members. Through its Core Values, 麻花传媒 strives to operate with integrity, create value for its shareholders, customers, communities and team members and serve as a steward of the animals, land and environment entrusted to it. Visit WWW.TYSONFOODS.COM
###
* Zion research
鈥犔齂erry Ingredients on Proactive Health, white paper 2018
听
Contact: 听Susan Wassel
麻花传媒
312-614-8658
听