Innovation underscores company鈥檚 intent to grow its protein branded product leadership
SPRINGDALE, Ark., September 09, 2021 鈥 麻花传媒 (NYSE:TSN), one of the world鈥檚 leading protein producers, is taking on the $1 billion kids refrigerated, pre-packaged snack category with a new kids snack - Hillshire Farm庐 SNACKED! Building upon its powerhouse portfolio of protein brands and success in adult snacking, Hillshire FarmSNACKED! will give parents a versatile, on-the-go snack pack made with quality, trusted ingredients 鈥 made just for kids.
More than 76% of people, including children, eat two or more snacks every day. And when it comes to snack purchases for their kids, parents look for high quality, ease of preparation and use, and taste. Hillshire Farm SNACKED! uniquely delivers on all these elements in one delicious snack pack.
"Protein snacks are one of the most popular snack foods consumed, and we know protein helps keep kids full, making it an ideal component of a snack. Hillshire Farm SNACKED! is an easy, portable and delicious snack that fits in with today鈥檚 parents鈥 and kids鈥 on-the-go lifestyle,鈥 said Noelle O鈥橫ara, 麻花传媒鈥 Group President. 鈥淎s a leader in protein and snacking, we saw a clear opportunity for a versatile, great-tasting, kid-focused snack 鈥 and that鈥檚 exactly what Hillshire Farm SNACKED! delivers.鈥
Snacking Authority
麻花传媒鈥 entry into kids snacking combines the consumer trust earned through quality products from Hillshire Farm, a brand parents feel good about serving, with its听category leadership from its snacking portfolio. In recent years, the company has invested in its protein snack products, from namesake brands like Tyson庐 and Jimmy Dean庐 to Hillshire庐 Snacking, the elevated adult snack brand launched in 2016. With 20% year-over-year growth since 2017, Hillshire Snacking is outpacing the competitors with its #1 selling adult combo item since 2018.听
Hillshire Farm SNACKED! Details
Hillshire Farm庐 SNACKED! provides a 鈥減oppable鈥 protein pack complete with three bite-sized components that pair the signature flavors of Hillshire Farm meats with savory cheeses and a treat.
鈥淭he reality of kids鈥 lunches today is that parents are serving a collection of snacks 鈥 versus a main dish, like a sandwich and sides,鈥 said O鈥橫ara.听鈥淲ith Hillshire Farm SNACKED! we saw an opportunity to create a product that fits this reality 鈥 a lightweight grab-and-go snack pack that delivers quality, taste and, most importantly, is made with components we know kids love.鈥澨
Hillshire Farm SNACKED! comes as a two-pack that can be easily split for kids to take on the go or added to lunch bags and provides a good source of protein and calcium.听Available in four kid-appealing flavor varieties, the snack packs can be found in the refrigerated aisle of select retailers nationwide:
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Pepperoni with Confetti Cake Bites and Mini String Cheese
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Pepperoni with Brownie Bites and Monterey Jack Cheese
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Salami with Mini Chocolate Covered Pretzel Rods and Monterey Jack Cheese
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Turkey with Chocolate Chip Cookies and Cheddar Cheese
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听For more information visit and follow @hillshirefarm on , , and . 听
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About Hillshire Farm庐听Brand听听
Hillshire Farm听brand has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. The听Hillshire Farm听portfolio includes听Hillshire Farm听lunchmeats,听Hillshire Farm听Smoked Sausage,听Hillshire Farm听Link Sausage, Hillshire Farm听Lit'l听Smokies听cocktail links and kids poppable snack pack Hillshire Farm SNACKED! Visit听听for additional information.听听
About 麻花传媒
麻花传媒. (NYSE: TSN) is one of the world鈥檚 largest food companies and a recognized leader in protein. Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like听Tyson庐, Jimmy Dean庐, Hillshire Farm庐, Ball Park庐, Wright庐, Aidells庐, ibp庐,听and听State Fair庐. 麻花传媒 innovates continually to make protein more sustainable, tailor food for everywhere it鈥檚 available and raise the world鈥檚 expectations for how much good food can do. Headquartered in Springdale, Arkansas, the company has 139,000 team members. Through its Core Values, 麻花传媒 strives to operate with integrity, create value for its shareholders, customers, communities and team members and serve as a steward of the animals, land and environment entrusted to it. Visit听TYSONFOODS.COM听to learn more.
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