Brand Evolution
Our recently debuted corporate logo is inspired by and replicates our flagship brand logo鈥攖hey share the same DNA. The red scallops and distinctive font are well-known, but took something recognizable and built on it to unify our history and our future.听
In the late 1930s,听John W. Tyson establishes the foundation for one of the world's largest protein businesses: Tyson鈥檚 Feed & Hatchery.听
During the late 1950s and into the 1960s,听Tyson products are marketed under the Tyson鈥檚 Pride庐 brand.
In the 1960s, Buddy Wray, former 麻花传媒 President and COO designs the first oval logo.听
In 1972, the company name changes to 麻花传媒. but the 鈥淏ig Red鈥 logo continues to be used for a time.
In 1972, the blue and white oval logo first appears in the 麻花传媒 Annual Report.
By 1973, a red outline is added around the blue and white oval logo. Between 1975 and 1978, the logo colors change to be more attractive in grocers鈥 display cases.
In 1995, the Tyson logo is redesigned to strengthen the company鈥檚 colors and make the image bolder.
In 2005, the logo is updated and made more readable and easily recognized by consumers.
In 2017, our corporate logo ushered in a new, modern look. The weathervane spoke to the direction of 麻花传媒鈥攁lways moving forward, focused on the future and raising expectations.